The chapter aims to discuss building destination brands with the use of brand placements, like in movies and in songs, brand communities, and storytelling through new media options. The objective is to share how these three...
The chapter aims to discuss building destination brands with the use of brand placements, like in movies and in songs, brand communities, and storytelling through new media options. The objective is to share how these three...
Cervical cancer is second most prevailing cancer in women all over the world and the Pap smear is one of the most popular techniques used to diagnosis cervical cancer at an early stage. Developing countries like India has to...
Cervical cancer is second most prevailing cancer in women all over the world and the Pap smear is one of the most popular techniques used to diagnosis cervical cancer at an early stage. Developing countries like India has to...
The Product Owner and Scrum Master are members of the Scrum Team, which play an essential role in Global Software Development. They must have some competencies that can overcome challenges in the global environment. This study...
Nowadays sensor nodes are being deployed anywhere as per the applications and real-time data analysis. A major concern of this implementation is the limited battery power and huge data generation. The data redundancy can also...
The prevailing picture of intercultural adaptation among international student sojourners features a reified process of overcoming culture shock or culture-related stress and anxiety. In the context of increasing recruitment of...
Gene Regulatory Networks (GRNs) are the pioneering methodology for finding new gene interactions getting insights of the biological processes using time series gene expression data. It remains a challenge to study the temporal...
This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also...
COVID-19 causes global health problems, and new technologies have to be established to detect, anticipate, diagnose, screen, and even trace COVID-19 by all health care experts. Several database searches are carried out in this...
The present study performs the bibliometric analysis of the social commerce (s-commerce) literature, highlights the major research themes, and suggests future research directions. The HistCite software has been used for...
In 2009, National Skill Development (NSD) Policy was reformed to modify the vocational education system in India. The skills development and entrepreneurship policy developed in 2015 tries to solve the challenges of skill...
Quality teaching in higher education (HE) is gaining increasing international attention and pedagogical innovation is seen as an important construct of quality teaching. The drivers for pedagogical innovation include the need...